Our name, 5BYFIVE, is more than just a cool story. It’s a metaphor for building strong brands with a clear and compelling voice. We want your brand to be a reflection of you, because we believe in our clients just as much as they believe in themselves. And that belief is essential to the branding process that we have perfected through years of experience.

First and foremost in our process, we live your business. It’s important to us that we truly experience your brand by talking with everyone from the top down in order to see for ourselves exactly what makes you tick. We then take an honest assessment of your position in the market place, which leads us to determine your value proposition and what your company does to reinforce it.

How we do this really depends on each individual brand. For some companies, we may set up an extensive set of interviews with important voices both inside and outside the organization. Sometimes we conduct focus groups with those unfamiliar with the brand, especially if we are performing a complete brand reboot or are simply seeking new perspectives. Because every company is different, our discovery process varies from brand to brand.

Overall, a brand should accurately set customers’ expectations as to what to expect from your company. By accurately reflecting your personality and ethos, the right logo and aesthetic will let people know what you stand for and how you do business. When all is said and done, your brand will serve as a mirror to what it is that makes your company great.

There’s no one right way to build a brand. That’s because your brand is completely unique, as are your core values. Even though rebranding doesn’t have to be a complete makeover, it is, however, a great opportunity to accurately and compellingly tell your story through a variety of media. It’s different for everyone, and that’s what makes it so interesting. We would love to learn about your story and welcome any opportunity to build the brand that your company deserves.

Justin Sherwood

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