…and How to Bring It to Life Together

Great creative work comes from collaboration—an exchange of ideas that builds something stronger than any one person could create alone. After years of wrangling creative projects, I’ve seen how asking thoughtful questions, listening carefully, and creating with intention make all the difference in shaping a vision.

Here’s what I’ve learned about working together with designers to ensure a creative vision is not only realized but enhanced. 

1. It Starts with Clear Communication

Every project begins with a vision, but translating that vision isn’t always easy. I’ve learned that clarity is the best way to get things moving. 

For example, rather than saying something vague and overused like “make it edgy”, I’ve seen how sharing a specific observation—like, “can we bring more focus to this area?”—gives designers a clear jumping-off point.

This isn’t about dictating solutions; it’s about giving just enough direction to inspire the next step. 

2. Recognize What’s Already Working

Creative collaboration is at its best when we celebrate what’s strong before diving into areas that need refining.

I’m not proud of the times I walked into a meeting, skipped the compliments, and went straight to “fix this.” Once, I got so wrapped up in critiquing the image choices in a campaign that I completely ignored the layout—the stellar layout, by the way. 

I’ve learned to take a step back and notice the parts of the design that are already nailing the vision. This isn’t just about boosting morale—it’s about building a foundation for what comes next. 

3. Share the Problem, Not the Solution

One of the most valuable lessons I’ve learned is that the best ideas don’t come from prescribing fixes—they come from identifying challenges. When something doesn’t quite hit the mark, it’s tempting to jump straight to solutions: “Let’s use X color” or “Try this font.” 

By staying focused on what you’re trying to achieve, you give room for fresh ideas to emerge and invite designers to explore solutions through their expertise while keeping the vision on track. 

4. Personal Taste Doesn’t Belong in the Room

I’ve found that whenever personal preferences sneak in—whether it’s about a font I don’t love or a color that isn’t my style—asking, “Does this serve the audience and the goals?” quickly brings the conversation back to what matters. 

There was a campaign aimed at Gen Z where the font choice wasn’t exactly my style. I was this close to saying, “Can we swap this for something sleeker?” But then I remembered: I am not Gen Z. 

It’s easy to get caught up in what you like or don’t like, but aligning decisions with the project’s goals ensures the end result resonates with the people it’s meant to reach. 

5. The “Why” Is More Important Than the “What”

“This doesn’t feel right.” 

Yep, I’ve said it. And guess what? It’s the creative equivalent of saying, “Something’s wrong, but I won’t tell you what.” 

Now, I make sure to unpack the “why.” Usually, what is needed isn’t just adjustments—it’s clarity about why something isn’t working. 

When there’s a clear understanding of the “why,” it’s easier to trust the process and let the creative work evolve in the right direction.

6. When in Doubt, Ask for Help

There are times when I can’t articulate what’s off, and I’ve learned to lean into those moments instead of pushing through them. 

By asking the team for their perspective and listening to their insights, we often arrive at creative solutions that are far better than I could have imagined.

Collaboration Isn’t About Having All the Answers

The best creative work happens when everyone feels heard and valued. By asking thoughtful questions, having an open dialogue with your team, and keeping the vision at the center, we can create an environment where ideas thrive. 

Danielle Wilmes

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