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Welcome to the 5BYFIVE blog! This is where you can lift the hood and see how it all works.

May 2, 2025

Vijoy Rao

Middle School Mixers & Marketing: Embracing the Awkward to Stand Out | 5BYFIVE Creative

Ah middle school dances. The sweaty palms, the music, the slowly rotating disco ball that just seemed to taunt you, and the overwhelming sense that everyone was staring at you.  Those events had an aura of collective…Read on »

April 24, 2025

Mike Lohrman

Optimize Images for a Fast, SEO-Friendly Website | 5BYFIVE Creative

Details are the Difference Managing images on a website might seem like a small detail, but those details are what make or break your user experience, SEO performance, and brand consistency.  At 5BYFIVE Creative, we believe…Read on »

February 27, 2025

Nicholas Smith

Cleansing the Creative Palette: Why Breaking Routine Sparks Better Ideas | 5BYFIVE Creative

Creativity is like a muscle—it thrives on challenge, movement, and sometimes, a little disruption. In the world of design and branding, it’s easy to get comfortable, to rely on familiar styles, trusted formulas, and…Read on »

February 11, 2025

Vijoy Rao

Super Bowl Ads 2025: The Good, The Bad & The WTFs? | 5BYFIVE Creative

A Blitz of Insight on This Year’s Ads Super Bowl Monday—it’s practically a holiday for creative ad people like us. While most of the country is recovering from wings and questionable couch-coaching, we’re…Read on »

February 3, 2025

Danielle Wilmes

6 Things Iโ€™ve Learned About Collaborating with Designers | 5BYFIVE Creative

…and How to Bring It to Life Together Great creative work comes from collaboration—an exchange of ideas that builds something stronger than any one person could create alone. After years of wrangling creative…Read on »

 
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๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—•๐—ถ๐—ฟ๐˜๐—ต๐—ฑ๐—ฎ๐˜†, ๐——๐—ฎ๐—ป๐—ถ๐—ฒ๐—น๐—น๐—ฒ! ๐ŸŽ‰ Smart, thoughtful, endlessly curious, and always good for a perspective the rest of us hadnโ€™t considered. May today bring you fewer deadlines and no judgments on how much you like…
๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—•๐—ถ๐—ฟ๐˜๐—ต๐—ฑ๐—ฎ๐˜†, ๐——๐—ฒ๐—ฟ๐—ฒ๐—ธ! ๐ŸŽ‰ You bring a lot of thought, heart, and creativity to what you do, and weโ€™re all better for having your perspective around. We hope today brings you a perfect playlist, no car issues, and may each…
๐——๐˜‚๐—ผ๐—บ๐—ผ ๐—™๐—ข๐— ๐—ข ๐—ถ๐˜€ ๐—ฟ๐—ฒ๐—ฎ๐—น. ๐Ÿ‡ฎ๐Ÿ‡น On a family trip to Florence, it was impossible not to stop, look up, and wonder how something this ambitious ever made it off the sketchpad. Our latest blog is about the Duomo, big ideas, bold creative…
๐—›๐—ผ๐˜„ ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜‡๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ, ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜†? ๐Ÿ‘€ We put the 5BYFIVE team to the test with cropped-up logo clues to see who could name the brand. Turns out, the strongest brands donโ€™t…
๐—–๐—น๐—ฎ๐˜€๐˜€ ๐—ถ๐˜€ ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—ถ๐—ป ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป. ๐Ÿ“šโœ๏ธ So we figured it was a good time for a little 5BYFIVE roll call. Meet the 5BYFIVE team. Honestly, you can learn a lot about someone just from their coffee order and favorite font.…
๐—•๐—ฎ๐—ฐ๐—ธ-๐˜๐—ผ-๐˜€๐—ฐ๐—ต๐—ผ๐—ผ๐—น ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป, ๐—ฏ๐˜‚๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ถ๐˜ ๐—น๐—ผ๐—ฐ๐—ฎ๐—น. ๐Ÿ“š We rounded up three STL bookstores worth getting happily lost in, whether youโ€™re shopping for a student, a teacher, or your own โ€œjust…

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August 28, 2026

The Florence Duomo and the Art of the โ€œNot Yetโ€

July 10, 2026

5 Questions to Ask Before You Update Your Brand

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