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Welcome to the 5BYFIVE blog! This is where you can lift the hood and see how it all works.

July 10, 2025

Vijoy Rao

What You Need to Know About Instagram Search Indexing | 5BYFIVE Creative

Starting today, July 10, 2025, Instagram is handing professional users a powerful new lever: the ability to let their public posts, Reels, videos, carousels, and profiles show up in Google search results. If you’ve watched…Read on »

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July 8, 2025

Vijoy Rao

Drop the Mic: 5 Marketing Lessons from Eminemโ€™s 8 Mile Rap Battle | 5BYFIVE Creative

When you think of marketing strategy, you probably don’t envision Eminem delivering a blistering rap in a dingy Detroit venue. But I was talking with a friend the other day about the very NSFW final rap battle scene from 8…Read on »

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June 2, 2025

Vijoy Rao

5 Lessons From My Favorite Time of the Sports Year | 5BYFIVE Creative

I admit I’m not a huge sports guy, but we’re in that time of year where the NHL playoffs and the NBA playoffs are going at the same time and these fast-paced, action-packed sports are always super fun to watch. Yes, we…Read on »

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May 23, 2025

Vijoy Rao

Patience: The Hidden Ingredient in Brand-Building | 5BYFIVE Creative

When people think of branding, they often focus on the visible elements: the logo, color palette, and tagline. Yet there’s a quality that quietly underpins every truly successful brand: patience. In a world obsessed with…Read on »

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May 2, 2025

Vijoy Rao

Middle School Mixers & Marketing: Embracing the Awkward to Stand Out | 5BYFIVE Creative

Ah middle school dances. The sweaty palms, the music, the slowly rotating disco ball that just seemed to taunt you, and the overwhelming sense that everyone was staring at you.  Those events had an aura of collective…Read on »

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๐—ฆ๐—ฝ๐—ถ๐—ฟ๐—ถ๐˜๐˜€ ๐—ผ๐—ณ ๐—ฆ๐˜. ๐—Ÿ๐—ผ๐˜‚๐—ถ๐˜€, ๐—ฏ๐˜‚๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ถ๐˜ ๐—ข๐—ฐ๐˜๐—ผ๐—ฏ๐—ฒ๐—ฟ. ๐Ÿ€๐ŸŽƒ We reworked the ABA classic with a pumpkin palette and ghosted type to throw a nod to STLโ€™s short-but-legendary basketball…
๐Ÿ•ฏ๏ธ ๐—ฆ๐—ฝ๐—ผ๐—ผ๐—ธ๐˜† ๐—ฆ๐—ง๐—Ÿ ๐—ฆ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€, ๐—ฉ๐—ผ๐—น. ๐Ÿญ: ๐—Ÿ๐—ฒ๐—บ๐—ฝ ๐— ๐—ฎ๐—ป๐˜€๐—ถ๐—ผ๐—ป ๐Ÿš๏ธ โ€ข ๐——๐—œ๐—— ๐—ฌ๐—ข๐—จ ๐—ž๐—ก๐—ข๐—ช? Built in the 1860s beside the familyโ€™s Lemp Brewery, this South St. Louis landmark…
"๐—™๐—ฟ๐—ถ๐—ด๐—ต๐˜-๐—ฑ๐—ฎ๐˜†" ๐—›๐—ถ๐—ด๐—ต ๐—™๐—ถ๐˜ƒ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐Ÿฑ๐—•๐—ฌ๐—œ๐—ฉ๐—˜๐Ÿ’€๐Ÿบ Skeleton crew + lone wolf = weekend squad ghouls. Tag the teammate who always shows up to help no matter how buried they are. #SpookySeason #STL #Creative #Design #Branding #Marketing #StLouisCreativeAgency #5BYFIVE #FullServiceMarketing
๐Ÿšจ ๐—ก๐—ฒ๐˜„ ๐Ÿฑ๐—•๐—™ ๐—•๐—น๐—ผ๐—ด ๐—”๐—น๐—ฒ๐—ฟ๐˜ ๐Ÿšจ ๐—”๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฏ๐—ผ๐˜‚๐—ด๐—ต๐˜. ๐—œ๐˜โ€™๐˜€ ๐—ฒ๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ. โšก Hereโ€™s a peek into what we obsess over when we build ads…
๐—™๐—ฟ๐—ถ๐—ฑ๐—ฎ๐˜† ๐—›๐—ถ๐—ด๐—ต-๐—™๐—ถ๐˜ƒ๐—ฒ: ๐—ฆ๐—ธ๐—ฒ๐—น๐—ฒ๐˜๐—ผ๐—ป ๐—–๐—ฟ๐—ฒ๐˜„ ๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป. ๐Ÿ’€๐Ÿ™Œ Boots on. Spirits up.โ€จ Because we all know deep down in our bones that you need good footing to kick off the weekend. (And that,…
๐Ÿšจ ๐—ก๐—ฒ๐˜„ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐Ÿฑ๐—•๐—™ ๐—•๐—น๐—ผ๐—ด ๐Ÿšจ Jullietteโ€™s no-fluff design toolkit: apps, books, channels, and other resources that actually level up your work (and built from real projects at our St. Louis creative agency, not doom-scroll hacks).…

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